Violence in relationships often stays hidden and happens more than most people realise.
On average, victims report abuse only after 72  incidents. That means many are suffering in silence, often behind closed doors, and often in relationships based on trust or dependency.

To bring this issue into the open, Gemeente Groningen asked us to create a public campaign that raises awareness of the many forms of violence in dependent relationships. Our goal is to help people recognise the signs, understand that violence isn’t always visible, and encourage to take action when something feels wrong.

Because staying silent shouldn't be the only option.

Credits

Client

Gemeente Groningen

Creative Director

Hans Geluk

Creative Producer

Ydwine de Boer

Photographer

Farhad Khodadadzade

Videographer

Daan Oosterhuis Re-Blak

Gaffer

Tim van der Kuip

Cast

Belkys Maria Montero de la Rosa
Elly Alkema
Hans Buissink
Jaap Jacobs
Lubna Yaseen
Margo Goldman
Marjolein Uitham
Mark van Veen
Olly Baker
Soner Golgeleyen
Sonia Holmond
Veronique Larjin