Violence in relationships often stays hidden and happens more than most people realise.
On average, victims report abuse only after 72 incidents. That means many are suffering in silence, often behind closed doors, and often in relationships based on trust or dependency.
To bring this issue into the open, Gemeente Groningen asked us to create a public campaign that raises awareness of the many forms of violence in dependent relationships. Our goal is to help people recognise the signs, understand that violence isn’t always visible, and encourage to take action when something feels wrong.
Because staying silent shouldn't be the only option.






Credits
Client
Gemeente Groningen
Creative Director
Hans Geluk
Creative Producer
Ydwine de Boer
Photographer
Farhad Khodadadzade
Videographer
Daan Oosterhuis Re-Blak
Gaffer
Tim van der Kuip
Cast
Belkys Maria Montero de la Rosa
Elly Alkema
Hans Buissink
Jaap Jacobs
Lubna Yaseen
Margo Goldman
Marjolein Uitham
Mark van Veen
Olly Baker
Soner Golgeleyen
Sonia Holmond
Veronique Larjin