Maupertuus is an iconic building in Groningen that refuses to be defined by one function. Accountants next to architects, Dutch design and cuisine, shop, workspace and restaurant. All coming together in one place.

As the building transforms into a Paris Proof destination, we captured its character together with Kees de Groot. Shot on Hasselblad analog film, the footage highlights the raw details, the design driven atmosphere and the soul of a building that is anything but an office.

Credits

Client

MWPO Maupertuus

Campaign concept

G2K Brand Design Agency

Creative Director

Hans Geluk

Art Director & Producer

Ydwine de Boer

Photographer

Kees de Groot

Production assistant

Anna Starkenburg