
Maupertuus is an iconic building in Groningen that refuses to be defined by one function. Accountants next to architects, Dutch design and cuisine, shop, workspace and restaurant. All coming together in one place.
As the building transforms into a Paris Proof destination, we captured its character together with Kees de Groot. Shot on Hasselblad analog film, the footage highlights the raw details, the design driven atmosphere and the soul of a building that is anything but an office.




Credits
Client
MWPO Maupertuus
Campaign concept
G2K Brand Design Agency
Creative Director
Hans Geluk
Art Director & Producer
Ydwine de Boer
Photographer
Kees de Groot
Production assistant
Anna Starkenburg