RITM makes carbon wheelsets for racing bikes. Stiff, lightweight, and fast, for a better cycling experience. RITM is a newcomer in the market. Through a fully online strategy, RITM is able to offer carbon performance at an attractive price. RITM targets a group of cyclists who know what they are looking for (online) and are conscious of performance, price, and style.

Together with G2K, we developed the visual language for RITM.