WearWear is a new secondhand clothing initiative in the centre of Emmen. Social, sustainable and full of personality. DAYS created a colourful and bold photo series that captures the relaxed and playful spirit of the brand. Real people in real clothes showing how secondhand can feel fresh.

Credits

Client

Wear Wear store

Creative Director

Hans Geluk

Art Director & Photographer

Roos Alberts

Creative Producer

Sylke van Wieren

Production assistant

Arina Podsekina